The Dollywood season officially kicks off this March with the I Will Always Love You Festival! This festival is filled with colorful sights and lively performances that celebrate Dolly Parton’s biggest hits and the love of music. Keep reading to find out everything you need to know about visiting Dollywood’s I Will Always Love You Festival this year.
When to Visit Dollywood’s I Will Always Love You Festival
You can visit Dollywood’s I Will Always Love You Festival starting the first day of the season in March. This festival runs into April, giving you a full month to soak it all in. During the festival, you can spend the entire day watching shows, enjoying rides, and eating delicious culinary creations! Make sure you check the official Dollywood operating calendar when deciding which days to visit.
Dazzling Musical Productions

You won’t want to miss the spectacular shows during Dollywood’s I Will Always Love You Festival! Both new and familiar music will fill the air as live musicians perform on stages throughout the theme park. One can’t-miss show is a sing-a-long that features Dolly’s biggest hits. You won’t be able to resist singing and clapping along to your favorite songs by the country music legend! Make sure you also catch the award-winning “From the Heart - The Life and Music of Dolly Parton” to see Dolly’s musical journey from her earliest songs to her most recent hits.
Sparkling Photo Opportunities
You’re sure to be dazzled by the sparkling art installations that you can find throughout the theme park at Dollywood’s I Will Always Love You Festival! You will be welcomed by Celebration Sky, a vibrant display of pink sequins overhead. Make sure you stop to catch a photo with the larger-than-life “LOVE” sign, too! There will also be plenty of other colorful and sparkly themed displays that make the perfect photo ops to capture memories of your fun day at this beloved theme park.
Exclusive I Will Always Love You Festival Merchandise

You can celebrate Dollywood’s I Will Always Love You Festival with limited-edition merchandise that’s exclusive to the festival! There’s everything from stylish T-shirts to one-of-a-kind souvenirs to commemorate the incredible music of the festival. These collectibles can only be found at Dollywood, making them truly unique keepsakes that will help you remember your time spent at the theme park and all the wonderful memories you made with your loved ones during your visit!
How to Prepare for Your Day at Dollywood
Guests of all ages will find something to enjoy at Dollywood’s I Will Always Love You Festival, making this a great activity for the whole family during your Smoky Mountain vacation! As you start planning your visit, make sure you check out our tips on how to prepare for a fun-filled day at Dollywood. To make the most of your vacation, stay close to the action at one of our amazing Pigeon Forge cabins near Dollywood!

















